Here’s a useful post by eMarketer showing how brands handle negative comments. This should be helpful to a large number of companies who are standing on the sidelines because of the fear of negative comments. The sharing of best practices such as this will help easing the transition for these companies and for many industries as well. There is clearly an opportunity here for agencies to better educate their clients, the report concludes.
An oft-cited fear of brands is that online consumers will post negative comments about them, especially on social media where opinions can be broadcast far and wide. In their “Social Media and Online PR Report,” Econsultancy and bigmouthmedia explored ways marketers can combat brand bashing.