Marketing Profs has published an interesting survey result about successful marketing tactics used for Twitter. The top three are:
- Monitor Twitter for PR problems
- Contact Twitter users who posted negative comments about brands
- Using creative content to drive traffic to the site
This shows that it is very important for marketers and PR firms to have access to tools which allow monitoring, analysis and conversation management. This was the thinking behind MutualMind platform as well. Here’s the full data, as published byeMarketer.