Klout, the Standard for influence, wrote about MutualMind’s integration with their online influence measurement score and how that benefits our clients with managing their social media work. A big thanks to the talented team at Klout for their support and innovative work!
Just about every company has a social media presence these days, but not many of them know how to make it work for them. You have to listen and understand your industry and customers before stepping in and talking about yourself. MutualMind works to solve this problem by helping companies and marketers monitor and promote brands on social networks.
In their latest release, they integrated the Klout API into their product. Companies need to know not only who’s talking about them, but understand who those people are and how far their influence spreads.
Mutual Mind CEO, Babar Bhatti, says “Klout, a recognized measure of user influence, is an important part of user insights provided by MutualMind. Combined with trending and sentiment analysis, Klout score allows our clients to drill down to influential users. User level intelligence is key to handling of large volumes of social media conversations. Our clients tell us thatMutualMind and Klout integration provides a highly effective prioritization mechanism for their social media work.”
The MutualMind team is planning some exciting new features utilizing Klout data. Stay tuned!