We are pleased to announce the release of MutualMind 1.4.0. Here are some of the highlights from this release:

Keyword Analytics

We’ve just added keyword-level analytics! As this is a feature a lot of our customers asked for, we are very excited to include it in this release. You will now get full visibility into the efficiency of your campaign keywords. You’ll know which of your campaign rules are resulting in matches by our listening platform. This will help you to fine tune your campaign over time.

While using the content browser, you will now see a list of rules that caused a match at the bottom of each content item.

Clicking on a matched rule will give you a filtered view of all other content items that matched the same rule. You’ll also get detailed breakdown stats of the sources where the matches occurred.

Enhanced Keywords Rules

We’ve improved our listening platform to handle rules where you need to use phrases along with single term keywords. You can now add rules like:

"Verizon FIOS" internet

This translates to matching against every piece of content that contains one or more exact matches of “Verizon FIOS” as well one or more matches of the keyword – internet – anywhere in the content item. No need to use “AND” operators anywhere. Just use the simple syntax above and we’ll take care of the rest.

And Much More

This release also included major enhancements to our backend, especially our data storage/processing infrastructure. Hence the major jump in version numbers. You’ll notice that browsing data, reclassifying sentiments and many other operations are much faster now.

We are constantly enhancing our software to serve you better and bring you the best user experience. As always, we not only look forward to your feedback, we thrive on it!

Pin It on Pinterest

Share This
If You Enjoyed That Article...

If You Enjoyed That Article...

You may want to join our mailing list to receive the latest news and updates from our team.

You have Successfully Subscribed!