As mentioned in our last post, Team MutualMind and students from the Temerlin Advertising Institute at SMU worked together to monitor the social media buzz for 52 advertisements aired during Super Bowl XLV.
For each advertisement, we used carefully chosen keywords and hashtags to track mentions across social networks such as Facebook, Twitter, YouTube and the blogosphere. Our MutualMind application collected feedback on the ads and ran automated sentiment analysis, user intelligence and trending topic analysis on the data.
Here are the final rankings of the ads by volume. Sentiments percentages are also shown – green is for positive and red is for negative sentiments.