I am pleased to share that MutualMind has become an IBM Business Partner to launch innovative social business applications which will offer the best of social media intelligence and enterprise collaboration products, delivered as in-context embedded experiences. See the coverage by CMSWire here.

The collaborative work between IBM and MutualMind was showcased in a live demo called “Social App Throwdown” at the IBM Connect and Lotusphere 2012 conference this week in Orlando. The demo showed how to enable social intelligence in enterprise products such as Lotus iNotes and IBM Connections using rich and dynamic “Embedded Experiences”, OpenSocial and OAuth. Shown below are two example of social content shared in Lotus iNotes as email, complete with rich insights and dynamic updates.

The view below shows geo-location as embedded experience. Also note the engagement insight (number of shares) derived from link analysis.

This work was mentioned in the opening sessions on Sunday (Business Partner Development Day) and Monday (Opening General Session). I would like to express my gratitude to the fantastic team at IBM who worked very hard to produce this event. The IBM development team – Andrew Davis, Paul Bastide, Ryan Baxter and Stanton Sievers – was phenomenal. From MutualMind, Nizam Sayeed and Mike Metzger did an outstanding job of leveraging OAuth, OpenSocial and Activity Streams to produce a compelling solution.

We believe that this is the beginning of a new and innovative way of bridging the gap between enterprise activities behind the firewall and insights from public social networks. Bringing interactive insights in enterprise applications will change the way enterprise information is consumed. We are truly excited about the opportunities ahead and will continue to deliver more intelligent solutions with top-notch user experience.

Stay tuned more information about our work. If you are interested in the details, here are a few definitions of the terms.

Embedded Experiences is a method of embedding the “experience” or functionality from one application into a different, host application. The end user experiences the 3rd party application in their host application environment as if they were using it directly from the 3rd party provider.

OpenSocial is an open standard which defines APIs that can be used to build social applications using HTML, JavaScript, and CSS. The specification includes both JavaScript and REST APIs. OpenSocial leverages many other standards, such as Activity Streams and OAuth.

Activity Streams is an open standard which defines a data model to represent a stream or list of actions performed by users and applications. This specification DOES NOT define any APIs, it simply defines the data model.

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