This week MutualMind had the privilege of attending the first annual SoFabCon put on by our good friends from Bentonville, AR, Collective Bias. We were asked to set up our brand new MutualMind Command Center to monitor the posts, photos & conversations that were being generated throughout out the two-day event.
Collective Bias is a shopper media company that drives retail sales through the coordinated creation of social media stories. They do this through Social Fabric, a community of over 1,500 bloggers & social media content creators. SoFabCon (Social Fabric Conference) event came into being as a result of the vision of Collective Bias and Social Fabric community – a place “where social & shopper come together.”
Initially I thought this event would be mainly for bloggers from around the country to network and to learn how to be a better blogger. What I found was an event that harnessed the power of the connection between the Social Fabric bloggers and the entire Collective Bias Team. John Andrews and Amy Callahan – co-founders of Collective Bias – had a vision for offering brands & retailers the ability to easily connect with influential shoppers and in doing so they’ve built a true family atmosphere from the top on down to the individual blogger. The MutualMind team – Eric Gore, Eric Swayne and myself – had the opportunity to network with attendees and speakers as well as meet with many members of the fast growing Collective Bias team. The MutualMind Command Center attracted a lot of attention from retail marketers.
The entire conference and event was truly a special occasion to mark the power of these bonds and of course, celebrate the Collective Bias’ 4th birthday!