Part of our newly launched MindMeld series of deep dive social analytics, this study reviews Black Friday posts from the following top retailers: Walmart, Target, Toys ‘R Us, JC Penney, Kmart, Sears, Nordstrom, Best Buy, Costco and Sam’s Club. We collected public conversation from across Twitter, Facebook, YouTube, forums, blogs, and other news media to analyze the sentiment for each retailer and the overall shopping experience.The results of this study were first published at Forbes.

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The insights that the report share was derived from the built-in collection filters and analytics features of MutualMind platform – the results were available as real-time command center (a snapshot is shown above) as well as in the desktop for deeper analysis. Thanks to Eric Swayne and Emily Daniel for their hard work in putting this study together.

Here’s the study, available for download.

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