Screen Shot 2015-03-02 at 9.42.26 AMThe IBM Engagement Center, powered by MutualMind and running entirely on IBM Cloud services injected itself onto the InterConnect 2015 conference mainstream with three high-definition, multi-screen display walls at the largest-ever IBM conference last week in Las Vegas. MutualMind is both an approved vendor for IBM and also an ISV go-to-market business partner with IBM.

The first thing attendees noticed upon arriving to the event at the Mandalay Bay Hotel, was a 21 screen display wall prominently and strategically located directly outside the Conference Social Lounge. The impressive wall provided passers-by with instant views of real-time social mentions, analytics and live video feeds coming from many of the conference presentation venues. A three-dimensional, perspective motion widgetized visualization offered up moderated content showing some of the conference’s best featured Tweets.

The social lounge proved to be the high-traffic meeting place for VIP Bloggers and attendees as expected for those looking for a quick place to meet up with customers, partners and business colleagues. And the IBM Engagement Center was there to help move the social themes along while accurately tracking top influencers and topics each day.

By far, the largest and most impactful display wall was the giant 27 screen Engagement Center at the entrance to the IBM InterConnect Expo. In addition to live social, the IBM Cloud Experience display was supported with a live feed from several conference keynote presentations. Also featuring IBM’s renowned Cloud Services offering, attendees could create their own interactive, Urban Art masterpieces directly from the expo floor. And the works would appear instantly, virtually and via interactive Engagement Center visualization feeds for everyone to enjoy.


IBM’s Social Business Marketing team also had an impressive Engagement Center wall with back-to-back visualization displays on the expo floor showcasing its social campaign theme with Twitter.

Most impactful however, was the on-stage appearances of the IBM Engagement Center during multiple General Sessions including the OGS on Monday morning in the arena theater at the MGM Grand Hotel.

Interconnect engagement center onstage

The lighting show featuring the center-stage, multi-purpose Engagement Center prior to the meeting was nothing short of breathtaking. At various points during the opening segment, the large Engagement Center wall appeared to explode in a sea of multi-colored lighting effects.

Live visualized data and social content danced across the Engagement Center display rocking the audience to the fact that IBM’s transformation for social has not just arrived, but exploded on the big stage. Cudo’s to the Conference Production team for pulling off, not one but three separate General Session experiences for the 21,000+ attendees during the event.



Taking real-time social analytics and visualizations to a whole new level, IBM also unveiled the new IBM Mobile Engagement Center.

Optimized for an improved mobile experience, conference attendees were able to quickly glance at moderated featured mentions and social analytics trends and reply to posted content from their own IOS and Android devices. But, indeed, far more than just a ‘pretty-face’, the IBM Engagement Center supports a fully interactive workbench dashboard with customized analytics reporting and workflow collaboration to enable IBM’s social teams and marketers to ‘listen smarter’ both before and during the event. Deep social analytics, insights and reporting help IBM conference staff to stay on top of key conversations and social topic trends. Engagement Center’s Adaptive Listening-custom developed by MutulMind for IBM-enables users to easily create custom listening rules to ensure top conversations are highlighted and tracked for action.


MutualMind was honored, during InterConnect 2015, to be selected by IBM to serve on the company’s new ISV Partner Advisory Council. During the Council meeting MutualMind was given the opportunity first hand to meet with top IBM Cloud execs to discuss product strategy, go-to-market approaches and much more.

And lastly, Eric Swayne, VP Product and Marketing was featured on a live, #IBMInterConnect video with The Cube discussing MutualMind, the IBM Engagement Center and how Adaptive Listening and many other unique features combine to enable IBM to better serve customers and partners with social.

It has been an honor and a privilege for the MutualMind team to provide nearly three dozen IBM Engagement Centers at IBM global conferences and internal social marketing projects over the past two years. Working with IBM teams around the world and seeing how the company is literally transforming itself demonstrates the leadership IBM is taking with social and how it is impacting nearly every segment of the business.

InterConnect2015 was clearly the largest and best representation so far for the IBM Engagement Center. But, as one IBM Senior Vice President said to me while we were on the floor of the Opening General Session, ‘…get ready, because now we’re gonna take this to the next level’!!

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