SxSW Interactive 2015 was punctuated with IBM Engagement Centers at multiple locations throughout Austin, Texas including the Long Performing Arts Center for the nightly filming of the Jimmy Kimmel Live show. In addition, Engagement Center displays were set up at the SxSW Expo and several other conference venues including the Hilton, Radisson and W Hotels.


As a side trip, one of the major SxSW Music sponsors reached out and asked for the IBM Engagement Center at their Austin City Limits Music venue. A dozen large display screens were set up for this sponsor at Austin’s famed Moody Theater.

Engagement Centers are used by IBM to help promote social interaction and virtual engagement for live events and conferences. And, customers such as American Airlines and Cinemark use Engagement Centers as a kind of ‘social radar’ to highlight fast-moving customer service or marketing trends for faster response times. The IBM Engagement Center displays real-time, high-definition content and aggregate analytics from all major social channels, millions of blogs and news sites. The entire platform runs on IBM Softlayer and includes an integrated web-based social dashboard for campaign activation, analytics reporting, team collaboration and workflow management.


As MutualMind is an approved IBM vendor, an IBM Softlayer customer and an IBM business partner, I was invited to speak this year at a SxSW panel describing how early-stage tech companies can find success by partnering in the IBM Market Place. The MutualMind team was truly honored and grateful for the opportunity to participate in IBM’s sponsorship at SxSW 2015.


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