We are pleased to announce that we have added support for Keyword groupings in Adaptive Listening. Combining two or more keywords to form a group allows you flexibility to get analytics for a subset of your brand or competition keywords. You have the option to see pre-aggregated stats for keywords or groups or to interactively segment data by keywords or groups.

  • Get aggregate stats in the Insights views for groups
  • Browse and analyze filtered data sets in Content and Analyzer
  • Use Keyword Performance to compare one group versus another
  • Create command center variations for groups

Now the power of groups is available for you to use in Adpative Listening. As shown below, just use ‘Groups’ from the auto-complete menu instead of keyword.

GroupingsAL 2015-08-10 at 9.31.14 PM


Let us know how this feature helped you with your advanced social insights needs!

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