We are pleased to announce that we have added support for Keyword groupings in Adaptive Listening. Combining two or more keywords to form a group allows you flexibility to get analytics for a subset of your brand or competition keywords. You have the option to see pre-aggregated stats for keywords or groups or to interactively segment data by keywords or groups.
- Get aggregate stats in the Insights views for groups
- Browse and analyze filtered data sets in Content and Analyzer
- Use Keyword Performance to compare one group versus another
- Create command center variations for groups
Now the power of groups is available for you to use in Adpative Listening. As shown below, just use ‘Groups’ from the auto-complete menu instead of keyword.
Let us know how this feature helped you with your advanced social insights needs!