When we show a demo of Adaptive Listening, light bulbs go off in people’s minds. Social media analysts, managers and specialists love how they can harness power of big data in real-time to automate laborious tasks. But with so many metrics and powerful options, what’s a good place to start?
We created this simple list of questions that might help you on the road of social automation.
- Will you need Boolean expressions to match certain words or phrases in a post or profile description? → If so, create Matched Expressions. Example of an expression for ‘Family’ could be: mom OR dad OR husband OR wife
- Will you need to match incoming data against a predefined set of users? → create Match List of Twitter handles (or import a csv list). Example could be a list of customers from a loyalty program.
- Do you want to match incoming data against a defined set of locations? → create Location Match list. Example could be a list of retail store locations.
- Do you want matched data to be sent to another application? → create and customize a webhook to receive data every time a rule is matched (see this post for more details)
Here is a handy summary for you to download and share. Contact us to see a demo on your brand’s data!