MutualMind team has been on a roadshow for the last few months, taking part in various conferences and events by showcasing its real-time command center. We thought it would be interesting to share a few of the reactions on Twitter about our Social Command Center. Thanks for sharing what you love about our command center!
— Michelle Killebrew (@shellkillebrew) December 5, 2013
— Bryan Kramer (@bryankramer) December 5, 2013
— Michael Brito (@Britopian) August 5, 2013
— Breaking Bino (@MelodyGambino) December 5, 2013
— Erin McElroy (@ErinMcElroyBiz) December 5, 2013
— Champions for Kids (@Champions4Kids) November 27, 2013
— Ted Rubin (@TedRubin) October 17, 2013
— Global DMA (@DMA_USA) October 15, 2013
— Liz Ellis (@LizEllis_90) September 19, 2013
Part of our newly launched MindMeld series of deep dive social analytics, this study reviews Black Friday posts from the following top retailers: Walmart, Target, Toys ‘R Us, JC Penney, Kmart, Sears, Nordstrom, Best Buy, Costco and Sam’s Club. We collected public conversation from across Twitter, Facebook, YouTube, forums, blogs, and other news media to analyze the sentiment for each retailer and the overall shopping experience.The results of this study were first published at Forbes.
The insights that the report share was derived from the built-in collection filters and analytics features of MutualMind platform – the results were available as real-time command center (a snapshot is shown above) as well as in the desktop for deeper analysis. Thanks to Eric Swayne and Emily Daniel for their hard work in putting this study together.
Here’s the study, available for download.
In August, Kevin Spacey said in front of the Edinburgh International Television Festival that we must “Embrace on-line or die!”
During the Variety Hollywood Tech summit on October 21 I heard some great presentations on the evolution of content creation & distribution, telling stories through marketing & how we can all monetize new methods & mediums, building ongoing relationships with our consumers and most importantly, how do we create more successful content. We’re all content creators in this room, from our personal Twitter accounts to the marketing & advertising stories we build, to the movies, TV shows and actual content we create. Content creation is no longer exclusively owned by the studios or the record labels. It’s being created every single day on Facebook, Twitter, Tumblr, Vine, Instagram & YouTube.
MutualMind recently conducted a study in conjunction with SimulTV & published in VentureBeat on how the top 200 Youtube channels earned 144B views, 520M comments & 1B likes. Of those, only one major entertainment brand hit the top 25 most engaged channels: the XFactor UK channel. And for the most part these Top 200 channels weren’t even owned by major labels, brands, artists or studios. They were owned by gamers, amateur fashion designers & comedians.
In addition to discovering exactly who were creating and subscribing to these most engaged channels, the study revealed some commonalities that could not only be applied to these indie channels but to the YouTube social strategy of any major brand, studio or label.
Our roadshow continues with Brand Equity event at Bloomberg, New York City on Nov 12. This event brings a star-studded list of social media speakers and will feature social streams and analytics by MutualMind Command Center.
The event is a fantastic networking opportunity – meet and share notes with brand leaders from Fortune 500 companies. We also invite you to meet our team there and learn more about our exciting work to support building brand equity through social intelligence.
Here’s more about the event, hosted by Brand Innovators team:
Building and sustaining brand equity is clearly the end game for Fortune 500 and other leading brands. And, ultimately the equity or “currency” created or derived from a brand — or portfolio of brands — is directly related to the stock price or valuation of the parent company. This event will be immediately followed by the Brand Innovators Brand Equity Awards, honoring the leadership behind some of the most valuable brands in the world.