Best Practices: Social Listening Keyword Setup in MutualMind

By Babar Bhatti on February 7, 2012

One of the most frequently asked question that we get from clients is about setting up the keywords to get best results from social listening or monitoring. This post answers this question in the light of capabilities of MutualMind. It builds on our previous posts about best practices for social listening and social listening pyramid.

The slide deck below presents a comprehensive guide that provides guidance and best practices on setting up keywords for social listening and shows you how to do that in MutualMind. The tips and best practices included below will help save you a lot of time and effort and get you higher quality results so we strongly encourage going through them before you start with social media monitoring.