New Release: Easier Channel Management, Web Feeds, Unified Channel Content and More

By Nizam Sayeed on February 22, 2012

We are pleased to announce the release of MutualMind 1.8.0. Here are the highlights of this release:

Easier Channel Management

We’ve simplified the way you can add social channels to your campaigns. You are no longer required to authenticate your Twitter accounts, Facebook pages or YouTube channels in order to add them to your campaign. You can now simply add any account without authentication simply by typing in the account name or copying and pasting the profile URL of the account.

Web Feed Tracking and Insights

We’ve also added the ability for you to add any RSS or Atom compatible web feed to be tracked for your campaigns. Simply paste the URL to the feed under “Brand Web Feeds” or “Competition Web Feeds”. We’ll start tracking the posts published via these feeds and provide you with social insights.

Enhanced Engagement Stats

You can view engagement stats for your web feeds and your YouTube channels on the insights dashboard now. Web feed stats include Facebook likes, Facebook shares and Twitter shares. YouTube stats include total views, comments and total times your channel’s videos were favorited.

Unified Channel Content with Post by Post Stats

One of the most exciting features we have added to this release is the ability to browse all the posts we’ve collected for your campaign’s social channels. All the posts are displayed as a unified content feed. Each post includes social network/feed specific engagement stats. You can access this data by going to the “Content Browser” and then clicking the “Channel Content” button to switch modes.

And Much More

We’ve also fixed some bugs and made some minor enhancements. We are constantly enhancing our software to serve you better and bring you the best user experience. As always, we look forward to your feedback!