As I was getting ready to visit Boulder for the #BigBoulder conference, I wasn’t sure what to expect. After the buzz factor is removed, the reality is that social data is in its infancy and what we are witnessing today is just the tip of the iceberg. I was pleasantly surprised to meet many players in the social data ecosystem: from social network / platforms to analytics companies to organizations of all sorts working to leverage social data for a myriad use case. I had the opportunity to meet a number of people doing amazing work. I also met many of the Gnip team members who have been working with our team at MutualMind. The Gnip team did a great job to put together this event!
I am sure we will see many of such gathering because all of the players need to work together to solve some fundamental problems related to measurement and analysis.
The short video below is a good recap of the event.
MutualMind is a "Social Listening as a Service" that empowers OEM partners and service providers to monitor as well as promote brands on social networks while providing actionable analytics and insights to increase social media ROI.