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MutualMind: PluggedIn with Gnip to Listen Smarter

By Eric Swayne on June 24, 2014

Today, I’m proud to announce an important new step for the MutualMind team, and a strong endorsement for our approach to social listening. After a thorough review process, MutualMind has been certified as a Plugged In Partner with Gnip, our main social data provider.

Plugged In Partners have to meet the highest standards for “reliable, sustainable and complete access to social data” as the program’s mission statement describes, which is a high standard  for any company to attain. What’s more impressive is that MutualMind provides this level of data quality through a true platform, not just a single product. That means our users are able to consume the best social data available however they want it – whether through our white labeled desktop app, our fly-by-wire API suite, or our world-class HD visualization solution, Command Center.

On Gnip’s blog today, you’ll be able to read more about this announcement, as well as a brief case study about how we help customers like American Airlines listen smarter through our platform. We also encourage you to learn more about us by watching our videos about the MutualMind platform, and specifically, our Command Center technology:

We’re excited to join this cadre of Plugged In Partners, and even more so as the only one with this singular focus on giving our users the tool set they need to create the one-of-a-kind, unique social listening solution they want. We look forward to building more upon this bedrock of solid social data as we create even more powerful solutions that help our customers Listen Smarter.

5 Reasons Every Brand and Agency Needs a Social Command Center

By Emily Daniel on June 20, 2014

A social media command center is a great tool for any company tracking social media mentions about their brand, product or competition. There’s a large range of pricing for these tools, but fortunately MutualMind offers an affordable, easy-to-set-up option.


A command center provides all sorts of benefits, but here are the top 5:

1. Allows a large, diverse group to see the same content
If you have multiple persons on your social media team (perhaps in different departments, offices or regions), you need a command center so that the entire team can be on the same page and understand what’s going on online.

2. Easily monitor real time metrics
Sentiment and mentions activity may not change a whole lot, but when it does it’s important for the social media team to immediately know why. Without a command center, you would spend more time than necessary tracking these trends manually.

3. Increase engagement at events and conferences
When the content is being displayed in front of everyone, conference goers tend to contribute more to the conversation. People always love to see their own tweets and photos on the big screen.

4. Allows executives an at-a-glance look at what’s happening
It’s a great way to quickly show executives the importance of social media to your business. You get to keep your job and show your value!

5. Visually appealing
It’s b-e-a-utiful! The visulaizations and graphics are visually stimulating, so keeping an eye on it is really easy, and keeping your eye on it is what will keep you ahead of the game.

To sum it up, a social command centers is a GREAT way to show off your social team to the rest of your business – these Command Centers are beautiful, AND they show everyone what your team is doing!

With access to build a command center from the MutualMind desktop dashboard, customers can select from a list of drag and drop widgets to easily create the desired canvas views. Canvases are made up of one, two, three or four widgets. Once you create the canvas, press “launch” and the command center is set up. It takes less than 5 minutes!

Contact us to learn more how your business can realize these benefits.

Analytics by MutualMind Show How Nike and Adidas Are Competing For World Cup Fans

By Babar Bhatti on June 3, 2014

Whenever there’s a big sporting event, it is natural for Nike and Adidas to engaged in competition for the attention of their customer. With the powerful lense of social media data and analytics, one can find interesting insights about what’s really happening and who’s gaining ground in the upcoming world cup. MutualMind has powered a study about this, which was the subject of this article in Adweek.

Even though Nike is not a sponsor of next week’s World Cup, MutualMind’s powerful analytics reveal that the brand is catching up to Adidas official sponsorship via social media. MutualMind partnered with Globe Runner to take a adetailed look at how this war of brands is shaping up this summer.

Here’s an excerpt:

From May 24 to 30, Adidas racked up 18,000 online mentions while Nike brought in 6,000. However, Adidas only had about 8,000 mentions compared to Nike’s 4,000 the week before—from May 17 to 23—indicating that Nike still may have a chance to dominate the social space leading up to the games.

Globe Runner’s data also measures share of voice for both brands and showed Nike’s to have grown from 14 percent during the first week of May to 25 percent by May 30.

Sports fans may remember when Nike unleashed its Write the Future campaign for the 2010 World Cup. Findings from Nielsen indicated that Nike was more frequently linked to the World Cup online than any of the tournament’s official partners during the tournament.

Interested in a sneak peek at the detailed insights or the real-time command center view? Just Contact us.

Listen from Your Inbox with Keyword Alerts

By Eric Swayne on April 15, 2014

One of the things we focus on at MutualMind is how well WE listen to our customers. In fact, a large part of the projects on our product roadmap come directly from working with users to find out how we can make their lives easier or save them time. Our latest feature is no different: we’ve heard from many users (especially those taking advantage of our Command Center) that listening can’t always happen while the Analyst is at their desk. We needed to flip listening around, and notify users when important changes happen in their analyzed data, so they can know when to check in. Moreover, we had to do that in a way that helps our users truly Listen Smarter, not just harder. The solution? Keyword Alerts.

Keyword Alerts use your existing campaign and queries, then notify you when the mentions volume for that query changes significantly. To begin, just navigate to Campaign –> Manage Campaigns, and you’ll find the Keyword Alerts section at the end of the Listening Configuration section

no-alertsFrom there, click “Add Keyword Alert” to get started. You’ll have the option to pick any keyword currently in your campaign:


You can also delete Keyword Alerts from that section, or from your Update Campaign page:


Keyword Alerts notify you by sending an email to the address tied to your MutualMind account.  If you’re not sure what that address is, or may want to change it, just go to Admin –> Users. You can click the edit icon next to your username to change its email address. When the volume for that keyword changes significantly, you’ll receive an email like this:


Once you receive an email like this, you’ll know the Campaign and Keyword you need to check when you get back to the Desktop application. Simple!

A few things you’ll want to know and pay attention to:

  • “Significant change” is defined as an increase or decrease in volume of greater than 100%, when compared to a rolling average of the past six hours. We poll keyword volumes every ten minutes, so you’ll never receive more than six emails per hour from us. In reality we rarely see that many, as the six-hour-average rolls forward based on the new data received every ten minutes.
  • At any time, you can change the email address we use to send all notifications to you. Just go to Admin –> Site Customizations to change it.
  • Advanced Keywords can have any name you wish to assign them, irrespective of the actual Boolean query they represent.  We’ve even seen some users put a tag like “[URGENT]” in front of the name to indicate queries that have special significance. You can edit Advanced Keyword names at any time from the Update Campaign page.

We hope you’ll enjoy this feature, and find it useful to your listening! This is certainly one we’ll be iterating on and growing, so let us know what you think in the comments!



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