MutualMind offers two products:

  • Desktop – Social Listening, Analytics and Engagement
  • Command Center – Real-time Social Feeds, Analytics and Visualization

Let us start with addressing the most often-asked question!

How is MutualMind different?

MutualMind helps you listen to discussions on the social web, gauge sentiment, track competitors, identify influencers, engage with your audience, collaborate with your team on social workflow and measure the ROI of your social media initiatives. Our differentiation and strength comes from:

1. Listening – Unlike other tools limited to just keyword listening, MutualMind offers breadth and depth in three types of listening: keywords, social channels and target audience.

2. Full Range of Insights Delivery – Insights delivered through dashboards, customizable and configurable PDF reports and via a developer API

3. OEM and White Label Capabilities – Powerful and unique white-label, dynamic CSS and OEM capabilities that allow partners to quickly and easily create their own social intelligence product: Comprehensive support for a customized and branded interface & URLs, single sign-on (SSO) and integration via a full-featured partner management API

Here’s an overview of the three key areas of the Desktop product.


Named a top 5 social media listening product twice, MutualMind packs powerful listening, analytics and workflow. MutualMind monitors the social web for keywords, channel feeds and topics of interest and provides real-time results and analysis. Our data comes from the best sources including Gnip, Moreover and BoardReader as well as direct integration with Google, Facebook and Twitter APIs. Our listening coverage includes millions of blogs and comments, discussion forums and message boards, news sites and of course social networks such as Facebook, Google Plus, Instagram, Twitter, YouTube, Flickr, Reddit, Tumblr and more.

MutualMind provides support for advanced boolean queries, pre-collection filters for location and language and exclusions at keyword and campaign levels.


MutualMind’s proprietary algorithms filters out the noise and delivers the most accurate and relevant information.


With built-in capabilities for managing properties on multiple popular social networks (such as Facebook and Twitter) and powerful team collaboration, MutualMind allows your team to communicate with each other and collaborate on crisis and response management – all from one application!

How Much Does It Cost?

MutualMind is a subscription based Software as a Service (SaaS). Our pricing is based on number of keywords and channels that you monitor. Plans start at $750 per month. We also offer usage based pricing for OEM partners.

We Are Award Winning

In an independent study of over 30 enterprise-grade social media monitoring products by Web Liquid Group, MutualMind was one of the top five highest ranked products two years in a row (2011 and 2012)! We earned the #1 spot for user experience and #2 for both data quantity and data quality. Click below to download analyst reviews of MutualMind by Forrester Research (subscription needed) and others.

Need More Details?

MutualMind offers a comprehensive set of social media monitoring, intelligence and management capabilities. Click here to find out more or get in touch with us to see a live demo!

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